FieldStrike is widely regarded as the premier software tool for enhancing effectiveness, productivity and manageability of Health & Beauty sales teams. The authors of FieldStrike, GMP Software Ltd, work directly with our users to support them and to ensure that business needs are understood and met.

Territory managers appreciate the ease of use and streamlined administration which saves them time and gives them greater capabilities in all aspects of their job. The Call Planning facility not only makes creating a journey plan quicker, but also helps to discover new business opportunities. During a call, they benefit from a user interface which is designed to exactly match their process in taking orders, merchandising and auditing. FieldStrike also integrates an on-screen presenter, which can include TV & Radio spots and other multimedia, enabling the field team to make their presentations with greater impact. In reviewing their performance, territory managers can self-monitor their targets after every call instead of having to rely on a weekly bulletin.

FieldStrike provides business analysts and managers with a wealth of reporting and insight into their team’s performance. More than 40 KPIs are offered as standard, with the ability to create custom measures as required. Comprehensive information gathering objectives are easily created and analysed – including share-of-shelf audits, monitoring competitor activity and detailing reviews. Using FieldStrike means less time with formulas and formatting and more time actually analysing, managing and planning!

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The difference between Vertical (FieldStrike) and Horizontal CRM systems

Horizontal CRM manufacturers offer the same non-specialized base product across all industries. They tend to be cheaper, least common denominator solutions.

For example, a bakery would get the same product as a bank. Vertical CRM manufacturers, offer specialized, specific industry or pain-point CRM solutions. In general, horizontal CRM solutions are less costly up front, and more costly in the future, due to the fact that companies must tailor them for their particular industry and business model.  

On the other hand, Vertical CRM solutions tend to be more costly up front and less costly down the road because they already incorporate best practices that are specific to an industry and business model.

Major CRM vendors offer horizontal CRM solutions. In order to tailor a horizontal CRM solution, companies may use industry templates to overlay some generic best practices by industry on top of the horizontal CRM solution.

Horizontal CRM vendors may also rely on value added reseller networks of systems integrators to build vertical solutions and sell them as 3rd party add-ons or to come in and customize the solution to fit into a particular scenario.

Vertical CRM vendors focus on a particular industry. As a general rule of thumb in CRM, it is ten times as costly to build a vertical solution from a horizontal software program than it is to find a particular vertical solution that is already tailored to your business model and industry.  

(Courtesy of Wikipedia)

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Many of our customers use the National Pharmacy Database which offers unrivalled accuracy.  FieldStrike® works in a unique way by acting as the focal point between PDM and your sales force ensuring that your customer database is updated weekly, from both sides.